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This content was posted on  30 Jan 24  by   Enlivening Edge  on  Website
Why Corporate Zombies Don’t Innovate – And How to Make Innovation Inevitable

Marcus Druen interviews Elvin Turner,  originally published at https://leadingaudaciouschange.buzzsprout.com

1 hour 12 minutes 45 seconds

Listen here.

Today I am speaking with Elvin Turner. Elvin is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes.

He has coached hundreds of corporate innovation initiatives around the world, coaching leaders in some of the world’s most innovative organisations in the finance, technology, music, drinks and publishing industries to overcome the many barriers that they face when trying to turn new ideas into action.

His new book is called “Be Less Zombie: How great organisations create dynamic innovation, fearless leadership and passionate people.”

Unusual title you may think, but unfortunately the zombie-like state of being has been the old normal in many organisations, especially large corporates.[…]

Tagged with :

Innovation, Issue 52 (Jan-Feb 2024), Media, nature, organizational innovation, Organizations
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