Curating Content To Support Learning About Humanity's Transition

Posts tagged with:  Tony Seba

By: The Posts Author | Posted on: 21 Nov 22

Earlier this week it was announced that the United States Food and Drug Administration (FDA) has declared UPSIDE Foods’ cultured chicken safe to eat. This approval came in the form of a No Questions Letter from the FDA in response to the application for GRAS, or Generally Regarded as Safe, status submitted by UPSIDE Foods. In the United States, the FDA manages regulatory approvals for ingredients that are going to be entering the food system. They do this primarily through granting GRAS status which indicates that the ingredient is considered safe by experts and therefore exempt from food additive tolerance …

Cell-based meat approved in the US for the first time ever Read More »

Earlier this week it was announced that the United States Food and Drug Administration (FDA) has declared UPSIDE Foods’ cultured chicken safe to eat. This approval came in the form of a No Questions Letter from the FDA in response to the application for GRAS, or Generally Regarded as Safe, status submitted by UPSIDE Foods. In the United States, the …

Cell-based meat approved in the US for the first time ever Read More »


By: The Posts Author | Posted on: 6 Dec 21

According to a new report by the Farm Animal Investment Risk & Return (FAIRR) initiative, a global investor network that aims to put factory farming on the environmental, social and governance (ESG) agenda, animal agriculture is deeply unprepared for the transition to a sustainable food system. But there is one interesting silver lining: 28 out of 60 publicly-listed animal protein companies – almost half – now have some involvement in alternative proteins, which includes seven in cultivated meat. The shift toward alternative proteins even from within parts of the existing agricultural system is a signal of what’s to come: Precision …

The Protein Universe: To an Infinite Protein Palate and Beyond, Thanks to Precision Fermentation Read More »

According to a new report by the Farm Animal Investment Risk & Return (FAIRR) initiative, a global investor network that aims to put factory farming on the environmental, social and governance (ESG) agenda, animal agriculture is deeply unprepared for the transition to a sustainable food system. But there is one interesting silver lining: 28 out of 60 publicly-listed animal protein …

The Protein Universe: To an Infinite Protein Palate and Beyond, Thanks to Precision Fermentation Read More »


By: The Posts Author | Posted on: 8 Nov 21

Global business groups are calling on governments to pursue an international strategy on carbon pricing at the COP26 UN climate summit. While well-intentioned, the reality is we don’t need carbon pricing to create a level-playing field in global markets. We just need to end trillions of dollars of subsidies to the coal, oil and gas industries: because these industries are already stranded.  Carbon polluters, like any polluters, should pay for the damages they impose on societies. But carbon pricing is not the most effective way to accelerate the clean energy disruption and get to net zero.  Carbon pricing takes mainly …

The fastest route to net zero is not a carbon tax: it’s ending the $6 trillion/year fossil fuel bailout Read More »

Global business groups are calling on governments to pursue an international strategy on carbon pricing at the COP26 UN climate summit. While well-intentioned, the reality is we don’t need carbon pricing to create a level-playing field in global markets. We just need to end trillions of dollars of subsidies to the coal, oil and gas industries: because these industries are …

The fastest route to net zero is not a carbon tax: it’s ending the $6 trillion/year fossil fuel bailout Read More »


By: The Posts Author | Posted on: 2 Nov 21

Over 100 world leaders have pledged to end, and even reverse, deforestation by 2030 at the COP26 UN climate summit. And over 30 of the world’s biggest financial companies have promised to end investment linked to deforestation. But in 2014, a similar ‘landmark’ agreement was reached – and this didn’t slow deforestation at all. Part of the problem is that decision-makers are locked into trying to solve problems within the framework of the incumbent paradigm. But this paradigm is about to be dramatically transformed, opening up entirely new ways of thinking about forests. Far from focusing purely on ‘band aid’ …

The Great Land Liberation and the opportunity for reforestation Read More »

Over 100 world leaders have pledged to end, and even reverse, deforestation by 2030 at the COP26 UN climate summit. And over 30 of the world’s biggest financial companies have promised to end investment linked to deforestation. But in 2014, a similar ‘landmark’ agreement was reached – and this didn’t slow deforestation at all. Part of the problem is that …

The Great Land Liberation and the opportunity for reforestation Read More »


By: The Posts Author | Posted on: 27 Oct 21

Technology disruptions already underway in the energy, transportation, and food sectors have extraordinary implications for climate change. These three disruptions alone, driven by just eight technologies, can directly eliminate over 90% of net greenhouse gas (GHG) emissions worldwide within 15 years. Our previous research has shown that these disruptions are inevitable. Solar, wind, and batteries (SWB) will disrupt coal, oil, and gas. Autonomous electric vehicles (A-EVs) providing transportation-as-a-service (TaaS) will disrupt internal combustion engines and private vehicle ownership. And precision fermentation and cellular agriculture (PFCA) will disrupt meat, milk, and other animal products. The three disruptions are already unfolding simultaneously, …

The 9 Profound Implications of Rethinking Climate Change Read More »

Technology disruptions already underway in the energy, transportation, and food sectors have extraordinary implications for climate change. These three disruptions alone, driven by just eight technologies, can directly eliminate over 90% of net greenhouse gas (GHG) emissions worldwide within 15 years. Our previous research has shown that these disruptions are inevitable. Solar, wind, and batteries (SWB) will disrupt coal, oil, …

The 9 Profound Implications of Rethinking Climate Change Read More »


By: The Posts Author | Posted on: 21 Oct 21

The United Nations Climate Change Conference, or COP26, is bringing together world leaders to discuss the world’s future action on climate change. At present, the world’s biggest polluters are China, the United States, and India – three enormous countries with large populations and extensive infrastructure built on fossil fuels. In these, and all, countries, it’s often assumed that decarbonization requires painful sacrifices that could damage prosperity. But in reality, it’s the opposite. Greenhouse gas (GHG) mitigation actually offers an unprecedented opportunity for new forms of economic prosperity that regenerate the earth. This is not just an opportunity that every country …

Decarbonization is an unprecedented economic opportunity for the developing world Read More »

The United Nations Climate Change Conference, or COP26, is bringing together world leaders to discuss the world’s future action on climate change. At present, the world’s biggest polluters are China, the United States, and India – three enormous countries with large populations and extensive infrastructure built on fossil fuels. In these, and all, countries, it’s often assumed that decarbonization requires …

Decarbonization is an unprecedented economic opportunity for the developing world Read More »


By: The Posts Author | Posted on: 4 Oct 21

It’s often believed that the clean energy disruption could be fundamentally constrained by resource scarcity in the form of insurmountable raw materials and mineral bottlenecks. Increasingly, some argue that it entails a net decrease in the energy available to societies, and therefore warn of an unavoidable decline in material prosperity in coming decades.   In the following two-part series, we will address some of the most notable perspectives that uphold this mythology. Doing so, we will show that if societies make the right choices – and that’s a big ‘if’ – the clean energy disruption can represent a fundamental break with …

Ending the Age of Resource Scarcity Part 1 – Why mineral shortages won’t derail clean energy Read More »

It’s often believed that the clean energy disruption could be fundamentally constrained by resource scarcity in the form of insurmountable raw materials and mineral bottlenecks. Increasingly, some argue that it entails a net decrease in the energy available to societies, and therefore warn of an unavoidable decline in material prosperity in coming decades.   In the following two-part series, we will …

Ending the Age of Resource Scarcity Part 1 – Why mineral shortages won’t derail clean energy Read More »


By: The Posts Author | Posted on: 27 Sep 21

Decarbonizing the global economy at first glance looks like an overwhelming task, given that greenhouse gas (GHG) emissions come from everywhere – every product, technology, industry, service, and sub-sector. But at RethinkX, based on our insights into the interface between societal change and technology disruptions, we have found that this challenge can be met rapidly and effectively with a focused approach. That’s because the bulk of emissions – over 90% – can actually be grouped around 3 major sectors: energy, food, and transportation. This insight is crucial: it means that rather than a ‘whack-a-mole’ or ‘all of the above’ strategy …

How to Decarbonize the Global Economy in 15 Years: A RethinkX Guide for COP26 Read More »

Decarbonizing the global economy at first glance looks like an overwhelming task, given that greenhouse gas (GHG) emissions come from everywhere – every product, technology, industry, service, and sub-sector. But at RethinkX, based on our insights into the interface between societal change and technology disruptions, we have found that this challenge can be met rapidly and effectively with a focused …

How to Decarbonize the Global Economy in 15 Years: A RethinkX Guide for COP26 Read More »


By: The Posts Author | Posted on: 20 Sep 21

As our world leaders prepare to gather at the UN climate conference (COP26) this fall to discuss future action on climate change, there is one major question on the table. Will we as a global society come together to take control of the situation and prevent catastrophic climate change, or are we too far gone? At RethinkX, we believe the former. The report presents three scenarios for how societal choices would determine future pathways for global carbon emissions: the Core Disruption Scenario (‘Be Sensible’), the Accelerated Disruption Scenario (‘Get Serious’), and the Delayed Disruption Scenario (‘Get Stuck’). This blog presents …

At UN climate summit, we must choose clean prosperity or climate catastrophe Read More »

As our world leaders prepare to gather at the UN climate conference (COP26) this fall to discuss future action on climate change, there is one major question on the table. Will we as a global society come together to take control of the situation and prevent catastrophic climate change, or are we too far gone? At RethinkX, we believe the …

At UN climate summit, we must choose clean prosperity or climate catastrophe Read More »


By: The Posts Author | Posted on: 9 Sep 20

At the heart of our work at RethinkX are cost curves. They are much more than a visual tool for understanding the exponential fall in costs, they are a roadmap to explaining how disruption happens. In the case of precision fermentation (PF), each step down the cost curve has opened up the cost competitiveness for new sets of products, from pharmaceuticals (like insulin[1]), enzymes, flavors and fragrances, to cosmetics, materials, food, and all in-between. We talk about some of these products and companies in our blog “Precision fermentation is nothing new and it’s here to stay”. Today, the cost of …

The Roadmap to Disruption and Market Opportunities Read More »

At the heart of our work at RethinkX are cost curves. They are much more than a visual tool for understanding the exponential fall in costs, they are a roadmap to explaining how disruption happens. In the case of precision fermentation (PF), each step down the cost curve has opened up the cost competitiveness for new sets of products, from …

The Roadmap to Disruption and Market Opportunities Read More »


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