
Note the final phrase in their Vision: “to create the foundation for a new operating system for humanity”
Alongside their excellent predictive track record,
the recognition that humanity needs a new ‘operating system’,
not just cooler technology, separates ReThinkX from other think-tanks.
From their website:
What We Do
RethinkX is an independent think tank that analyzes and forecasts the speed and scale of technology-driven disruption and its implications across society. We produce impartial, data-driven analyses that identify pivotal choices to be made by investors, business, policy and civic leaders.
Mission
To facilitate a robust global conversation about the threats and opportunities of technology-driven disruptions, and highlight choices that could lead to a more equitable, healthy, resilient and stable society.
Vision
RethinkX’s framework, models and analyses help leading decision makers in finance, business, technology and government make better informed decisions to create the foundation for a new operating system for humanity.
About the project
We focus on understanding the dynamics and the systemic nature of disruption across key market sectors.
RethinkX uses the Seba Technology Disruption Framework™ to capture the interactions between technology, business models and market forces to forecast the scope, speed and scale of technology-driven disruption and its implications across key market sectors.
People

Based on Tony’s website:
Tony Seba is a world-renowned thought leader, author, speaker, educator, angel investor and Silicon Valley entrepreneur.
He is the author of mulitple Amazon best-selling books. Of most relevance to TLLP is his co-authorship of “Rethinking Humanity: Five Foundational Sector Disruptions, the Lifecycle of Civilizations, and the Coming Age of Freedom”.
He has been featured in several movies and documentaries including Bloomberg’s Forward Thinking: A Sustainable World, 2040, and SunGanges. He is recipient of many awards including the Savvy Award (2019), Solar Future Today’s Visionary Influencer Award (2018), and Clean Energy Action’s 2017 Sunshine Award. He is the creator of the Seba Technology Disruption Framework™ (download PDF).
His work focuses on technology disruption, the convergence of technologies, business model innovation, organizational capabilities and product innovation that leads to the creation of new industries and societies and the collapse of existing ones.

James Arbib is a London-based investor in technology. He is the founder of Tellus Mater, an independent philanthropic foundation dedicated to exploring the impacts of disruptive technology, and its potential for solving some of the world’s most challenging problems. In addition, Jamie oversees a London-based family office with a diversified portfolio, across all asset classes and a focus on the risks and opportunities of technology disruption. A graduate in History from Trinity College, Cambridge, he has a Masters in Sustainability Leadership also from Cambridge. He is a qualified chartered accountant and worked as an investment analyst covering utilities.
Web Properties
Recent Content
Last 50 posts on own channels (YouTube, Podcast, Medium or Website/Blog):
Clean Disruption 2025: Another Look at Tony Seba’s Amazon No. 1 Bestseller from the team at RethinkX
Published on: 30 May 25 in ReThinkX – Blog
by Bradd Libby
The Dawn of Stellar Energy: Announcing RethinkX’s ‘Understanding Stellar Energy’ Report
Published on: 16 May 25 in ReThinkX – Blog
by RethinkX
Transforming Insights to Action – RethinkX spins out NavigateX
Published on: 12 May 25 in ReThinkX – Blog
by RethinkX
What’s new on our Periodic Table of Precision Fermentation?
Published on: 16 Apr 25 in ReThinkX – Blog
by Taylor Hinds
Meat and dairy exports: It’s time to rethink New Zealand’s brand
Published on: 15 Apr 25 in ReThinkX – Blog
by RethinkX
8 Myths About EVs To Send To The Scrap Heap
Published on: 19 Mar 25 in ReThinkX – Blog
by RethinkX
The Painful Truth about AI & Robotics
Published on: 26 Feb 25 in ReThinkX – Blog
by RethinkX
Bird Flu’s Breeding Grounds: the path to a safer food future
Published on: 11 Feb 25 in ReThinkX – Blog
by RethinkX
Simplicity at the Heart of Complexity How Economic Incentives Govern Disruptions
Published on: 29 Jan 25 in ReThinkX – Blog
by RethinkX
How the iPhone disrupted the Oil industry
Published on: 15 Jan 25 in ReThinkX – Blog
by James Arbib
Bona Fide vs Band Aid Solutions: How can you tell the difference?
Published on: 15 Jan 25 in ReThinkX – Blog
by RethinkX
From mills to megawatts: How humans harnessed the wind…
Published on: 12 Dec 24 in ReThinkX – Blog
by RethinkX
Synergy-Whiz: The interconnected nature of technology disruptions
Published on: 27 Nov 24 in ReThinkX – Blog
by RethinkX
Progress, not penance: Why technological innovation is the solution to our biggest problems
Published on: 6 Nov 24 in ReThinkX – Blog
by Adam Dorr
Where in the world is all the battery storage?
Published on: 9 Oct 24 in ReThinkX – Blog
by Taylor Hinds
Cheaper, Faster, Better: How converging technologies in robotics and AI present enormous opportunities for innovation
Published on: 25 Sep 24 in ReThinkX – Blog
by Bradd Libby
How much should we invest in humanoid robotics?
Published on: 4 Sep 24 in ReThinkX – Blog
by Adam Dorr
Disruption and Moore’s Law, part 1
Published on: 14 Aug 24 in ReThinkX – Blog
by Owen Westfold
The boy who invented everything (The pattern of disruption, part 10)
Published on: 31 Jul 24 in ReThinkX – Blog
by Bradd Libby
Disrupting dairy: Precision Fermentation’s first major food market
Published on: 23 Jul 24 in ReThinkX – Blog
by Taylor Hinds
Near-zero cost labor: The disruptive economics of humanoid robots
Published on: 9 Jul 24 in ReThinkX – Blog
by RethinkX
Chinese EV manufacturers shift into the passing lane
Published on: 18 Jun 24 in ReThinkX – Blog
by Bradd Libby
100% SWB isn’t just a possibility, it’s already happening
Published on: 18 May 24 in ReThinkX – Blog
by RethinkX
This time, we are the horses: the disruption of labor by humanoid robots
Published on: 6 May 24 in ReThinkX – Blog
by RethinkX
Brighter transcript: Episode 3 – A simple 3-step recipe for success
Published on: 9 Oct 23 in ReThinkX – Blog
by Adam Dorr
A simple 3-step recipe for success
Published on: 9 Oct 23 in ReThinkX – Blog
by Adam Dorr
Brighter transcript: Episode 2 – Mistakes in conventional thinking
Published on: 8 Sep 23 in ReThinkX – Blog
by Adam Dorr
Mistakes in conventional climate thinking
Published on: 8 Sep 23 in ReThinkX – Blog
by Adam Dorr
Brighter transcript: Episode 1 – The future of the environment is brighter than you think
Published on: 4 Sep 23 in ReThinkX – Blog
by Adam Dorr
The future of the environment is brighter than you think
Published on: 4 Sep 23 in ReThinkX – Blog
by Adam Dorr
It’s possible for Berlin to reach net-zero emissions by 2030. Here’s how.
Published on: 23 Mar 23 in ReThinkX – Blog
by Georgia Bartlett
It’s possible for Berlin to reach net-zero emissions by 2030. Here’s how.
Published on: 23 Mar 23 in ReThinkX – Blog
by RethinkX
A Plan for Türkiye: Recovery from this Disaster and Preparation for the Next
Published on: 15 Feb 23 in ReThinkX – Blog
by Bradd Libby
A Plan for Türkiye: Recovery from this Disaster and Preparation for the Next
Published on: 15 Feb 23 in ReThinkX – Blog
by Bradd Libby
Cell-based meat approved in the US for the first time ever
Published on: 21 Nov 22 in ReThinkX – Blog
by Taylor Hinds
Cell-based meat approved in the US for the first time ever
Published on: 21 Nov 22 in ReThinkX – Blog
by Taylor Hinds
Oral Contraception Doubled the Sales of Ballpoint Pens (The Pattern of Disruption, Part 9)
Published on: 25 Oct 22 in ReThinkX – Blog
by Bradd Libby
Oral Contraception Doubled the Sales of Ballpoint Pens (The Pattern of Disruption, Part 9)
Published on: 25 Oct 22 in ReThinkX – Blog
by Bradd Libby
Rocket to the Cristal (The Pattern of Disruption, Part 8)
Published on: 14 Oct 22 in ReThinkX – Blog
by Bradd Libby
Rocket to the Cristal (The Pattern of Disruption, Part 8)
Published on: 14 Oct 22 in ReThinkX – Blog
by Bradd Libby
Clean technology disruptions can springboard Sri Lanka from economic collapse to unthinkable prosperity
Published on: 26 Jul 22 in ReThinkX – Blog
by Bradd Libby
Clean technology disruptions can springboard Sri Lanka from economic collapse to unthinkable prosperity
Published on: 26 Jul 22 in ReThinkX – Blog
by Bradd Libby
Dropping Silk Stockings Created an Oral Health Revolution (The Pattern of Disruption, Part 7)
Published on: 30 Jun 22 in ReThinkX – Blog
by Bradd Libby
Largest EU economy can reach 100% ‘clean energy’ by 2035 for less than fossil fuel spending
Published on: 13 May 22 in ReThinkX – Blog
by Nafeez Ahmed
How Autonomous Vehicles will Trigger the Age of Robots
Published on: 4 May 22 in ReThinkX – Blog
by Adam Dorr
The Shipping Container Disruption Helped End Famines (The Pattern of Disruption, Part 6)
Published on: 25 Apr 22 in ReThinkX – Blog
by Bradd Libby
Russia’s invasion of Ukraine could spark global food riots – the solution is precision fermentation
Published on: 21 Apr 22 in ReThinkX – Blog
by Nafeez Ahmed
The Coming Global Fertilizer Crisis – and How to Solve it (The Pattern of Disruption, Part 5)
Published on: 24 Mar 22 in ReThinkX – Blog
by Bradd Libby
How Energy Disruption Led to Russia-Ukraine Crisis – and How the Crisis Will Accelerate Disruption
Published on: 14 Mar 22 in ReThinkX – Blog
by Nafeez Ahmed
The Disruption of Slavery Unveils Fastest Path to End Today’s Wars (The Pattern of Disruption, Part 4)
Published on: 7 Mar 22 in ReThinkX – Blog
by Bradd Libby
By James Arbib & Tony Seba [This is an excerpt from a chapter of our 2020 book Rethinking Humanity]
…Read more
By Bradd Libby An accidental discovery by teenage student William Perkin produced a purple-colored chemical never before found in nature. It opened the door to synthesizing pharmaceuticals, plastics and many
…Read more
The robots are coming, and things really are different this time. This technology is genuinely something new under the sun. But not everything about the imminent disruption of labor by
…Read more
We are in the midst of a disruption in transportation that will have profound implications for the global economy, geopolitics, the environment and more. China, the world’s largest automobile producer
…Read more
In RethinkX’s 2020 Energy report, Rethinking Energy 2020-2030, Adam Dorr and Tony Seba wrote, “It is both physically possible and economically affordable to meet 100% of electricity demand with the
…Read more
In the 15 years between 1907 and 19022, horses went from providing 95% of all private vehicle-miles traveled on American roads to less than 20%. In areas like New York
…Read more
Based on our policy strategy paper ‘Germany’s Path to Freedom Energy by 2030’, we believe it is possible for Berlin to become climate neutral by 2030. RethinkX has set out the basic principles that will be crucial to successfully achieving this goal. We intend to work with partners over the next year to conduct a comprehensive study and produce a
…Read more
HNTB survey finds #AV knowledge is the key to acceptance — among the Americans familiar with #AVs, 57% are willing to ride in them & 51% believe they are safer than vehicles driven by people. Markets Insider https://markets.businessinsider.com/news/stocks/hntb-survey-finds-autonomous-vehicle-knowledge-is-key-to-acceptance-1028254412
…Read more
HNTB survey finds #AV knowledge is the key to acceptance — among the Americans familiar with #AVs, 57% are willing to ride in them & 51% believe they are safer than vehicles driven by people. Markets Insider https://markets.businessinsider.com/news/stocks/hntb-survey-finds-autonomous-vehicle-knowledge-is-key-to-acceptance-1028254412
…Read more
It’s possible for Berlin to reach net-zero emissions by 2030. Here’s how. https://rethinkdisruption.com/berlin2030/ #Berlin2030, #Volksentscheid #DuMachstDasGesetz
…Read more
Based on our policy strategy paper ‘Germany’s Path to Freedom Energy by 2030’, we believe it is possible for Berlin to become climate neutral by 2030. RethinkX has set out the basic principles that will be crucial to successfully achieving this goal. We https://rethinkdisruption.com/berlin2030/… https://twitter.com/i/web/status/1639190200294453248
…Read more
RT @FullyChargedShw: ⚡NEW, NOW Disruption by Tony Seba Robert is joined this week by @tonyseba, world-renowned thought-leader, Silicon Valley entrepreneur, educator and author. WATCH NOW👉 https://buff.ly/3IzJ4Nv
…Read more
RT @1517fund: “In the year 2023, when all our work is done by electricity” “Cartoon Dynamo” from 1923, by H.T. Webster.
…Read more
US Energy Secretary Jennifer Granholm said “This is our moment to all work together to DEPLOY, DEPLOY, DEPLOY and achieve that clean energy future we all care about” https://www.nextgov.com/emerging-tech/2022/12/evs-building-emissions-among-bidens-sustainable-energy-priorities/380956/ We said something similar in our Rethinking Climate Change report https://www.rethinkx.com/climate-implications
…Read more
RethinkX Director of Research Adam Dorr’s new book “Brighter: Optimism, Progress, and the Future of Environmentalism” Now available as an audiobook on Amazon, Audible and iTunes! https://www.amazon.com/dp/B0BNYC1GWY
…Read more
“There has never been greater cause for optimism about the future of the environment or about the future of humanity” Get the new book by RethinkX’s Adam Dorr (@adam_dorr) Brighter: Optimism, Progress, and the Future of Environmentalism https://www.amazon.com/dp/B0BNYC1GWY
…Read more
RT @MichelleKeithUS: F 12/9, 10AM EST VOICES Presents – False Solutions series, featured speaker @adam_dorr, PhD, Director of Research @Rethink_x on Rethinking #ClimateChange. Tune in for a positive spin on what we can do to battle the #ClimateCrisis. https://bit.ly/VOICESPresents8 #climate #ClimateAction
…Read more
New Culture and CheilJedang, which has 25% of the US frozen pizza market, to debut precision-fermented mozzarella in 2023 In our report ‘Rethinking Food & Agriculture’, we said that the disruption of cheese will begin with B2B substitution of ingredients https://www.prnewswire.com/news-releases/new-culture-receives-funding-from-cj-cheiljedang-to-continue-scaling-efforts-301666711.html
…Read more









By RethinkX
By Bradd Libby and Adam Dorr
By Tony Seba, James Arbib, Adam Dorr, Richard Gill
By Taylor Hinds
By Bradd Libby and Georgia Shine Bartlett
By Bradd Libby
By Adam Dorr
By Taylor Hinds
By Owen Westfold
By Bradd Libby
By Taylor Hinds
By Bradd Libby
By Adam Dorr
By Taylor Hinds
By Bradd Libby
By Adam Dorr
By Owen Westfold
By Taylor Hinds
Note the final phrase in their Vision: “to create the foundation for a new operating system for humanity”
Alongside their excellent predictive track record,
the recognition that humanity needs a new ‘operating system’,
not just cooler technology, separates ReThinkX from other think-tanks.