They are the ones with the highest amount of cultural capital, which they trade at increasingly favorable exchange rates, and, with which they’ll eventually outcompete capitalism. The reason for that is that their services, products and ideas have a competitive advantage; they are simply capable of creating the stuff everyone wants. These people are the main agents within crucial sectors such as IT, design and organizational development, which are growing in importance as the economies of the West are getting increasingly de-industrialized and more digitalized. The sociologist Richard Florida called them the creative class. His theory has merits, but he failed to see the wider political implications of a new rising class with values departing from the mainstream. He also lacked a framework for understanding the developmental psychology behind and he missed vital aspects of how it all links up with technological progress. Here you’ll get to know these agents of change and understand why they’re important.
Hipsters, hackers & hippies: for short I refer to these people as the “triple-H population”. Their cultural and economic DNA is going to play a crucial role in bringing about a metamodern society. They have worldviews, interests and skills that are notably different from any of the classes of industrial society. So let’s go through each of the subgroups, see what they produce, and why they are in fact becoming a new basis of power in society.
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| medium.com |
These people are not just annoying, they are also about to take over the world
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