Curating Content To Support Learning About Humanity's Transition

Posts tagged with:  market entry

By: The Posts Author | Posted on: 9 Sep 20

At the heart of our work at RethinkX are cost curves. They are much more than a visual tool for understanding the exponential fall in costs, they are a roadmap to explaining how disruption happens. In the case of precision fermentation (PF), each step down the cost curve has opened up the cost competitiveness for new sets of products, from pharmaceuticals (like insulin[1]), enzymes, flavors and fragrances, to cosmetics, materials, food, and all in-between. We talk about some of these products and companies in our blog “Precision fermentation is nothing new and it’s here to stay”. Today, the cost of …

The Roadmap to Disruption and Market Opportunities Read More »

At the heart of our work at RethinkX are cost curves. They are much more than a visual tool for understanding the exponential fall in costs, they are a roadmap to explaining how disruption happens. In the case of precision fermentation (PF), each step down the cost curve has opened up the cost competitiveness for new sets of products, from …

The Roadmap to Disruption and Market Opportunities Read More »


Scroll to Top