How does the Sensemaker® …
Celebrating 19 Years of #Innovation: A Journey Beyond Time.
How does the Sensemaker® platform differ from #survey platforms or similar tools?
Beth Smith: “For me, the biggest USP of SenseMaker® is the shift in power and paradigm through enabling the respondent to ‘self-signify’ i.e. they reflect on their own story and self analyse it. This is a huge difference both in terms of the democratisation of how #research is carried out and the role of the respondent as 
a subject of the research rather than an object of the research, but also from the point of view of the #researcher / #projectmanager running the project, it opens up my eyes to new and different perspectives…. and can save me a lot of time in navigating and analysing the data! “
Presented by Dave Snowden: What Makes #SenseMaker Unique?
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How do you view Sensemaker’s 19 years journey within the context of this Digital Ethnography and Narrative Research Era? 
Celebrating almost Two decades of…
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