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You are not trying to make friends. You are not trying to simply be top of mind. You are not trying to build your brand. Those may be byproducts, but they’re not the #1 focus.
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Trade Publications One of the first to market in the UK is software company, Phrasee, who offer an AI system specialising in quantifying, optimising and generating human-sounding subject lines for marketers. In fact, if you have ever received a marketing email from the likes of Virgin Holidays, Gumtree or eBay, then you have come across Phrasee’s technology.
Request Callback Host a contest or offer a discount.We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
Typically every story has three acts. if you apply the three act structure “acts” to each phase in your email sequence, you can create a story that will resonate with the people who stick around.
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