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This content was posted on  25 Nov 21  by   Enlivening Edge  on  Website
When Do Vision, Mission, and Values Boldly Fail? (And How to Make Them Succeed)

By Jeff Schwaber and Travis Marsh and originally published at

We’ve all heard high-profile stories of companies adopting VisionMission, and Values and seeing amazing business success come out of them. Netflix, in particular, is known for its strong values statements and recruiting people who firmly agree with them.

At least, this seems to be what most organizational culture consultants conclude. However, there are just as many stories of these inspirational statements and guideposts being a waste of time or even steering companies off-track.

Let’s start by defining briefly what is the “VMV” of an organization. According to the typology created by strategy expert Graham Kenny in a piece for Harvard Business Review, these terms refer to:

Vision: a statement that aims to clarify your company’s ideal future state.[…]

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