We’ve all heard high-profile stories of companies adopting Vision, Mission, and Values and seeing amazing business success come out of them. Netflix, in particular, is known for its strong values statements and recruiting people who firmly agree with them.
At least, this seems to be what most organizational culture consultants conclude. However, there are just as many stories of these inspirational statements and guideposts being a waste of time or even steering companies off-track.
Let’s start by defining briefly what is the “VMV” of an organization. According to the typology created by strategy expert Graham Kenny in a piece for Harvard Business Review, these terms refer to:
Vision: a statement that aims to clarify your company’s ideal future state.[…]