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4. Go long-tail and forget keyword stuffing Ilya, you’re welcome 🙂
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n With the title, I am detailing what the article is and then the meta description builds on the premise, which hopefully entices more people to click. I also include my name and the name of our business (Bowler Hat) to drive brand awareness.
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(It also means that Google largely ignores the desktop version of your site)
One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. We can help.
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