United Arab Emirates Based on your article and the aforementioned details, could you please advise who can be my potential influencers (technical recruiters maybe?) Any pointers in this direction would be much appreciated.
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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Unlike an advert in a magazine, you can track how many people are finding you via SEO and also how many enquiries and sales it’s generating for your business.
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Make sense, but what exactly did you ask influencers in order them to share your content?
Much like traditional marketing, improving your search rankings starts with an understanding of your customer's behaviour. For example, consider how a person's search behaviour changes during the buying cycle:
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Have you seen a sudden drop in rankings and catastrophic drop in conversions. If this is the case your site could have fell victim to an algorithmic or manual penalty. Google penalties can be caused by unscrupulous link building , duplicate/scraped content or low quality pages. To correctly identify the type of Google penalty a firm understanding of the Penguin and Panda updates are needed. Luckily are seasoned SEO experts know these updates inside out and have recovered hundreds of Google penalties.
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We will take your business to the next level. February 12, 2015 at 11:45 am Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.
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Since our analysis of the total page size surprised us, we decided to examine the median size, in bytes, of all images loaded for each page, relative to the search rank position. Other then a sharp spike in the first two rankings, the results are flat and uninteresting across all remaining rankings.
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The sharing of information via social media platforms. For example, the ‘share’ button on Facebook or retweeting on Twitter.
Pulls-In Quality Traffic The people that visit a website. Does not necessarily have to be people, although traffic from robots may be considered spam traffic.
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