Web Development |Website Design & Usability | 14 Comments Visitor behavior: Google tracks how visitors surf into your website and what they do there, which affects your SEO in complex ways. Marketers debate how Google uses stats like bounce rate (how often visitors leave after clicking one page), and Time on Page to help rank your site. Depending on what your site does, a high bounce rate could be a good sign that your search found what they were looking for right away, or it could mean they didn’t actually like your content. EN Siva Podcast Advertising Editorial links: If you follow this SEO guide, you should be able to create useful and sharable content through social media that naturally results in valuable inbound links. This can help your site rank better in search results. They add keyword-rich internal links to every entry. Just How Optimised Are You? Key Facts For SEO Vantage 06/25/2018 at 9:07 pm 19. Radawebs February 13, 2015 at 8:46 am Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing. 29. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.

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