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Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimisation, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 and we'll take care of the optimisation of these elements for you.
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I had some problem with my website rank in SERP and after reading and do your advise, my site return to first page of SERP. Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
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Action items: Perform keyword research for every page of a site, and make sure that you use the keywords you have mapped out to specific pages upon those pages in important parts of the pages, such as the page titles, main headings, anchor text pointed to the pages, body content on the page. There doesn’t need to be a specific percentage of usage on the page, but you need to include the keywords you have selected for a page to have the page rank for that term or phrase.
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