By now you shouldn’t be nervous at all. You should be excited to launch the new site! Guardian So … I have been researching virality for my own blog and was actually reading through some of Milkman’s papers over the past few weeks. One of her conclusions in her paper “What Makes Online Content Viral?” is this: Sure, some sites bend the rules and get good rankings. They may even keep these rankings for some time. But in the end, they are generally hit by changes in the way Google deals with things.


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