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It examines many factors, from site architecture, look and feel, meta and language information, content and key words – right through to how the website is displayed on mobile phones and even the usability of the blind or impaired users. Jump up ^ "Search Quality Evaluator Guidelines" How Search Works November 12, 2015. España The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’. Social Updates 2017-01-29T03:36:34-08:00 Technical SEO can seem daunting. However, understanding the principles is important. 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