For example: if your meta-descriptions tag says ‘All of our watches are 20% off this month, come and buy - we’ll ship to you free within Canada!’ then that result, when it shows up in Google search results, is going to get clicked on more than the website that says ‘We have watches on sale’. So the meta-descriptions tag is really like sales copy that encourages people to come to your site instead of the ten competing sites in Google’s search results. Remember that ranking is not the goal - the goal is to get visitors to your website and actually buying your products. So that meta-descriptions tag, even though it does not effect your ranking, is really important for actually moving those potential customers from the search results into your website.
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Google Speed Update: Load Time is a Mobile Ranking Factor What many of them fail to do is to give you any clear direction on what could be some real differentiators between SEO firms. It's not that difficult to throw up a shiny website and add on some generic 'we're brilliant at what we do' text but that in itself won't really tell you if the firm knows anything about SEO.
EN Why San Diego SEO Consulting Services are Right for your Business This was a really interesting read, especially from the point of view of a digital marketing business that aims to make SEO more transparent for clients as opposed to positioning it as a 'secret sauce' - we are strong advocates of encouraging companies to bring SEO in-house and then we work alongside them to train them on a broad SEO skill set.
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12th August 2015 Rachel Alexander If possible you should also seek out a firm that doesn't work for one of your competitors. This might sound daft but there are a great many SEO firms out there who prefer to work within a single vertical such as travel, legal or finance. Whilst there are some excellent single sector agencies out there that specialise in a particular vertical and these firms are generally very good at what they do there is always a concern if both you and your competitors are going after the same market or keywords. If two companies in the same vertical are with one agency and going after the same keywords, success generally comes down to who is spending the most. To avoid getting into an escalating price spend war it may be better to consider an alternative agency that have no conflicts.
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Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
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